Founded by Esther Manu, FNDTN (short for The Foundation) began with a bold mission: to reimagine breast support through The Boob Job, our signature adhesive solution created to expand women’s wardrobes and empower their confidence. What started as a single innovation quickly evolved into something greater: a brand committed to redefining what it means to be supported, from the inside out.

Today, FNDTN is a full undergarment line designed to meet women where they are and support them through every season of life.

We believe that how we show up in the world is directly tied to what holds us at our core — emotionally, spiritually, physically, and socially.

FNDTN was born from that understanding. When your foundation is strong, you move with confidence. You show up with power, from what’s within to what you wear beneath.

Every FNDTN piece is created with intention, offering shade- and size-inclusive options that celebrate the full spectrum of womanhood. From seamless silhouettes to sculpting support, each product is made to honor your body and elevate your confidence.

Your foundation might not always be visible, but its presence is powerful.

Wherever you are in your journey, FNDTN is here to hold you up; Confidently.